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Research papers

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Sanjay Seth, Roderick J. Brodie, Don Scott
June 15, 1993
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Citation

Seth, Brodie and Scott (1993a, June 15). The determinants of MKIS usage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-determinants-of-mkis-usage